While having coffee last week with my friends Christina and Peter, fellow writers from my Thursday afternoon group, we were discussing how a young philanthropist here in Chapel Hill had helped raise funds to rebuild a beauty salon burned during the riots in Ferguson. The young man’s efforts struck me as very personal: he did not donate or solicit money from others for a general fund or cause; instead, he worked on behalf of one particular individual, the salon owner. This prompted me to wonder whether millenials as a whole feel less comfortable than their parents donating to big faceless organizations like the Red Cross and want instead to feel a more immediate connection to the object of their generosity.
A little research the next day confirmed my suspicion. I found several articles discussing a major shift in the patterns of charitable giving, including this one from NRP where a young philanthropist described a pervasive attitude he had encountered among his peers.”They all said, ‘I don’t trust charities. I don’t give. I believe these charities are just these black holes. I don’t even know how much money would actually go to the people who I’m trying to help.'”